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Rules of Conduct

Section 1 - Introduction Section 8 - Presentation of the Amway Sales & Marketing Plan
Section 2 - Definitions Section 9 - Use of the Amway Trade Name, Trademarks and Copyrighted Materials
Section 3 - Becoming an ABO Section 10 - Death and Inheritance
Section 4 - Responsibilities and Obligations of All ABOs Section 11 - Breach of Contract; Procedures
Section 5 - Responsibilities and Obligations of All Sponsors/Platinums Section 12 - Breach of Contract; Sanctions
Section 6 - Preservation of the Line of Sponsorship Section 13 - International Review Panel
Section 7 - Business Support Materials (BSM) Section 14 - Disposition of Terminated or Non-Renewed ABOship

 

SECTION 7 - BUSINESS SUPPORT MATERIALS (BSM)

While Amway does not require anybody to purchase BSM, ABOs may decide that they can play a useful role in building a profitable business or achieving goals. BSM are entirely optional and any ABO who chooses to promote, use, sell or distributes BSM must emphasize in writing that the purchase is strictly voluntary and that any ABO who purchases BSM shall be able to return the BSM for a full refund in accordance with the BSM Refund Policy stated in the QAS. An ABO cannot be burdened or obligated to purchase BSM or placed at any disadvantage by an upline or downline as a result of choosing not to purchase or sell BSM. ABOs shall not receive any compensation, incentives, or benefits from the sale of BSM, whether the BSM is ABO- or third party-produced. Rather, ABOs may sell BSM only at cost, and in no event at a price above the approved published price. ABOs may refer to the QAS for more specific direction regarding pricing for materials and events.

All BSM must comply with the Rules of Conduct and QAS, regardless of the purpose or source of the BSM. BSM may not be sold to non-ABOs nor can the purchase of any BSM be framed as a requirement for becoming an ABO. Amway does not endorse any BSM.

At its sole discretion, Amway may review any BSM and determine whether or not it is suitable for use in the market. ABOs are responsible for compliance with all laws regarding the content, production, distribution, and sale or use of BSM.

7.1 ABOs Only:
ABOs may produce BSM dealing with general subjects of a “how-to” nature; however, they must bear the legend “For Existing ABO Only – Not for use with Prospects.”
7.1.1 An ABO who chooses to use, sell or distribute BSM, including tickets to seminars and events, may not suggest, or imply that the use of any such materials will guarantee success. All BSM shall contain the following or substantially equivalent language in a format and placement indicated by Amway: “No one can guarantee that these techniques and approaches will work for you. We hope, however, that the ideas presented here will assist you in developing a strong and profitable business. These materials have been published independently of Amway.” The above language or its equivalent must appear on all seminar and event tickets.
7.2 Review:
Prior to distribution and use, all BSM must be submitted to Amway for review and authorization as stated in the QAS. As a result of such review, Amway may deny authorization or require at its sole discretion that such BSM be modified and/or take other appropriate action(s) before such BSM is used. In addition to its right to approve all BSM, Amway may also conduct reviews of the use and treatment of Amway’s name, or trademarks, service marks, copyrighted works, or other intellectual property belonging or licensed to Amway to ensure compliance with all Rules and the QAS. Reviews may include, but are not limited to, attending (in person or electronically) training and education meetings, as well as conducting interviews and surveys of ABOs. ABOs shall provide Amway with full access to BSM, including, without limitation, access to meetings and events, all password-protected areas of websites, and reasonable access to such other materials, information, and locations necessary or helpful for the purpose of conducting any of the aforementioned reviews including, without limitation, those reviews conducted to verify ABOs’ compliance with the Rules of Conduct and the QAS. ABOs shall respond to inquiries and otherwise cooperate in a timely fashion with any reviews conducted by Amway in connection with their obligations under the ABO Contract, Rules, and QAS. ABOs shall act in good faith and shall not unreasonably withhold access to any materials or information requested by Amway.

 

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