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Rules of Conduct

Section 1 - Introduction Section 8 - Presentation of the Amway Sales & Marketing Plan
Section 2 - Definitions Section 9 - Use of the Amway Trade Name, Trademarks and Copyrighted Materials
Section 3 - Becoming an ABO Section 10 - Death and Inheritance
Section 4 - Responsibilities and Obligations of All ABOs Section 11 - Breach of Contract; Procedures
Section 5 - Responsibilities and Obligations of All Sponsors/Platinums Section 12 - Breach of Contract; Sanctions
Section 6 - Preservation of the Line of Sponsorship Section 13 - International Review Panel
Section 7 - Business Support Materials (BSM) Section 14 - Disposition of Terminated or Non-Renewed ABOship

 

SECTION 8 - PRESENTATION OF THE AMWAY SALES & MARKETING PLAN

8.1 Must Not Give False Impression:
When inviting a Prospect to hear a presentation of the Amway Sales & Marketing Plan, an ABO shall neither directly or indirectly:
8.1.1 Give the impression that the Amway Sales & Marketing Plan relates to an employment opportunity (in accordance with Section 4.11);
8.1.2 Imply that the invitation is to a social event;
8.1.3 Disguise the invitation as a “market survey”;
8.1.4 Promote the event as a “tax seminar” as stated in Section 8.3.3;
8.1.5 Promote the Amway Business Opportunity as a business relationship with a person, company, or organisation other than Amway as stated in Section 4.23.1 sub point (e) above;
8.1.6 Directly or indirectly indicate that such products are merely one line of products distributed through or as part of a brokerage, consignment, or intermediary business operated by a person, company or organisation other than Amway;
8.1.7 Directly or indirectly indicate that the Amway Business Opportunity, ABO or products and services merchandised through Amway are part of any business other than the Amway Business Opportunity as defined in the Rules of Conduct and other official Amway literature;
8.1.8 Fail to affirmatively indicate in connection with such invitation the true nature of such presentation and that the presentation is about the Amway Sales & Marketing Plan and the Amway Business Opportunity; or
8.1.9 Engage in any other direct or indirect misrepresentation of the Amway Business Opportunity and the ABO’s relationship to Amway and the nature of the Amway Business, or omit any information that a person receiving such an invitation or attending or otherwise participating in such a presentation or event could reasonably be expected to need in order to properly evaluate the Amway Business Opportunity, Amway products and services;
8.1.10 Or in any other way violate Section 4.23 above.
8.2 First Contact With Prospects:
It is a breach of the Rules of Conduct or the Amway Business Policies for an ABO to mislead or fail to inform a Prospect the nature of the ABO’s activities and, therefore, at the first contact with Prospects, an ABO must:
8.2.1 Introduce himself/herself by name;
8.2.2 Make himself/herself known as an ABO;
8.2.3 Appropriately identify Amway and the ABO’s relationship to Amway;
8.2.4 Indicate the purpose of contact, namely the sale of Amway Products and/or the introduction of the Prospect to the Amway Business Opportunity;
8.2.5 Truthfully and honestly represent the Amway Sales & Marketing Plan, its products and/or services; and
8.2.6 Truthfully and honestly respond with full transparency and candor to any questions that the Prospect has concerning the Amway Business Opportunity, Amway products and services, the ABO or Amway.
8.3 Sponsorship Ethics:
In seeking participation of a Prospect in the Amway Sales & Marketing Plan, the sponsoring ABO must comply with Section 4.23 as well as the following:
8.3.1 Must not say that a successful ABOship can be built in the form of a “wholesale buying club”, where the only products bought and sold are those transferred to other ABOs for their personal use;
8.3.2 Must not say that there is no requirement for the retail sale or marketing of products by ABOs;
8.3.3 Must not promote the enjoyment of tax benefits as the best or principal reason for becoming an ABO;
8.3.4 Must not say that the business is a “get rich quick” opportunity in which it is easy to achieve success with little or no expenditure of effort or time. In the event that another ABO is used as an example for success, that ABO success must be verifiable and substantiated;
8.3.5 Must not use any broadcast communication methods including mass mailings, telemarketing, national or international advertising, radio, television, facsimile services, computer communication networks including the Internet, or any other means by which personal contact with a Prospect is not present. Advertising is allowed in a limited context as described in the Digital Communications Standards;
8.3.6 An ABO must not misrepresent the relationship between Amway and any other company affiliated with Amway.
8.4 No Exclusive Territories:
No ABO shall represent that there are exclusive territories available. It is a breach of the terms of ABOship to make such a representation.
8.5 No Obligation to Purchase:
An ABO shall not require a Prospect to purchase products and/or services and/or that a deposit is required in order to participate, nor that there is a fee under the form of a training course, seminar, social event or similar activity in order to have the right to participate, except for the Amway Business Kit. It is a breach of the terms of the ABO contract and the ABOship to make such a representation.

 

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