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Rules of Conduct

Section 1 - Introduction Section 8 - Presentation of the Amway Sales & Marketing Plan
Section 2 - Definitions Section 9 - Use of the Amway Trade Name, Trademarks and Copyrighted Materials
Section 3 - Becoming an ABO Section 10 - Death and Inheritance
Section 4 - Responsibilities and Obligations of All ABOs Section 11 - Breach of Contract; Procedures
Section 5 - Responsibilities and Obligations of All Sponsors/Platinums Section 12 - Breach of Contract; Sanctions
Section 6 - Preservation of the Line of Sponsorship Section 13 - International Review Panel
Section 7 - Business Support Materials (BSM) Section 14 - Disposition of Terminated or Non-Renewed ABOship

 

SECTION 9 - USE OF THE AMWAY TRADE NAME, TRADEMARKS AND COPYRIGHTED MATERIALS

This rule has been developed to maintain the integrity of Amway’s intellectual property and to ensure that the Amway brand will be available exclusively for the Amway Business. In addition, Amway has implemented a corporate identity program that requires the correct and consistent use of the Amway corporate logo, no matter where it appears. Therefore, no alterations to the approved logotype are allowed. Upon request, Amway will provide an example of the approved logotype and colour specifications.

9.1 Misuse and Misappropriation:
ABOs shall not misuse or misappropriate Amway’s trademarks or other intellectual property or proprietary information. It is a breach of the ABO Contract for an ABO to use any trademarks or other intellectual property or proprietary information belonging to or licensed to Amway except in accordance with the applicable terms, conditions and procedures set forth in the ABO Contract, including the Amway Rules and Policies.
9.1.1 Each ABO acknowledges and agrees that Amway is the licensee of certain trademarks including, e.g., logos, service marks and other intellectual property and industrial property, including the Amway name, and various trademarks, trade names and service marks used in connection with Amway products and services, and the various designs or labels.
9.1.2 ABO shall not use, in connection with his/her Amway Business or any other business (including but not limited to, any business vehicle, office, phone listings, premises, or stationery) and/or on or in connection with any products, the Amway name, or trademarks, service marks or other intellectual property belonging or licensed to Amway without the prior written consent of Amway and subject always to any conditions attached to such use except as otherwise provided herein. Amway reserves the right to withdraw its consent at its absolute discretion.
9.1.3 No AMWAY name, or trademarks, service marks or other intellectual property belonging or licensed to Amway may be used on any BSM, including third-party BSM, without the prior written permission of Amway.
9.2 Imprinted Banners/Signs for Meetings/Events:
If an ABO is at the Platinum level or above, and desires to conduct a meeting or event in which the Amway name will be displayed in public, the ABO must first obtain prior written approval from Amway for such use of the Amway name (a public meeting is one where prospects may attend). The ABO shall provide a written request to Amway for each meeting; such a request shall include a description of the proposed banners/signs, their size, materials to be used for banner/signs and location.
9.2.1 ABOs must not produce or obtain any printed products from any source other than Amway which bears the Amway name, trademark, logo or trade name without written permission. Such permissions must be renewed for each Event/Meeting.
9.2.2 Amway reserves the right at all times to withdraw permission to display the Amway name if the standards stated are not met, of which Amway shall be the sole judge.
9.3 Imprinted Checks and Business Cards:
Provided that an ABO is otherwise in full compliance with the Rules of Conduct and all other provisions of the ABO Contract, an ABO may use the Amway name (but not the Amway trademark, logo or any other trademarks, trade names, or service marks belonging to or licensed to Amway), on his/her imprinted checks and business cards provided that name is used in one of the following ways with no deviation:
(common name) OR (common name)
Amway Business Owner (ABO) Amway Business Owner (ABO) of Amway products/services
9.3.1 Authorisation for use of the Amway name on ABO business cards/checks must be requested in writing to Amway’s Sales departments. This request will be reviewed by Amway prior to approval.
9.3.2 Any written approval for the use of the Amway name on checks and/or business cards must be renewed annually. No ABO may refer to himself/herself other than as an ABO on the checks/business cards.
9.3.3 An ABO may not promote any other activities unrelated to the Amway business on their imprinted checks and business cards, including but not limited to, the placement of information, trademarks, trade names, logos or service marks relative to any training or education company, system or program the ABO owns, controls or participates in.
9.4 Promotional Literature, Stationery, Premiums, etc.:
ABOs shall not produce or procure from a source other than Amway any item bearing the Amway name or logo or any trademarks, trade names or service marks belonging to or licensed to Amway.

 

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